Understanding and connecting every possible interaction a person has with your brand is a daunting task. We live in the information age – an age where people are consuming media from every direction. The average company with a digital presence has over ten touchpoints; the tentacles of a brand can sprawl in every direction and a customer’s path from prospect to brand ambassador can be almost impossible to accurately track, much less turn into an actionable strategy.
Enter Qubic. Our full-stack, data-driven marketing strategies are not only intelligent, but they’ve been proven to drive higher ROIs and dramatically increase brand awareness. We start by using our proprietary source mapping tools to connect all of your disparate data sources into one tidy data warehouse. From there, we build your marketing data mart with a schema tailored specifically for your business and goals. Behind the scenes, our machine learning algorithms are getting to know your customers’ behavior, creating profiles and segments for the individual, and defining what your “best customer” looks like starting with acquisition and continuing through their entire lifecycle.
Our Complete Customer Profile powers the predictive modeling and segmentation we use to drive marketing strategies, resulting in personalized, targeted campaigns to aimed at maximizing lifetime values. Our automated lifecycle campaigning tools take the work out of your hands; and our real-time database is constantly making sure the most effective marketing tactics are being employed to each customer segment.
We strive to be agile. Our data modeling allows us to rapidly adjust campaigns in response to test results, and our reporting suite gives you real-time performance tracking and insights. We work with all the major ESPs: MailChimp, Marketing Cloud, Salesforce, Marketo; you name it, and we can incorporate it.
At Qubic, we believe that our CRM platform is the smartest one on the market, and we believe that because we’re constantly working to make it more intelligent. We employ the most recent machine learning technologies to provide our clients with the most relevant, actionable data to drive retention, growth, and acquisition.
Make your marketing smarter.